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Design
The word ‘design’ is multifaceted. It can
refer to plans, proposals or creative endeavors. Design surrounds us
in every aspect of our life--homes, buildings, city planning,
vehicles, art, theater, clothing, and toys. Even food has a design
element, presentation. So, design is what makes anything functional,
appealing and attractive. It has aesthetic functions that result
from inspiration, research, and modeling.
To some the sense of design is ingrained in their genes, while
others acquire a design sense through rigorous training.
The principles to be used will of course depend upon whether one is
looking at architectural, automotive, computer or machinery design,
which are scientific in nature and have different aims, or
communication design, which is applied to advertisements, books,
magazines, websites, and so on.
In the case of communication design, it must have a focal point,
everything else being secondary. It must follow certain simple
rules: the design must be simple and clutter free, it must represent
clearly the theme or element for which it is in use, it must be
functional and have a visual hierarchy. The size, color, texture,
and types must be varied to create depth and contrast.
The keys are: alignment, proximity, repetition, and contrast. The
spaces must create depth and the colors harmony. Good design is said
to be 98% common sense.
Before a design is visualized, one must determine what it
represents, its uses, the audience, the focus, and goals. Every
design must portray emotion and imagination –it must draw the eye
time and again to its center, and elicit a response and recall.
Creativity, the ability to listen and comprehend what others have to
say and absorb the very soul of the project concerned, are the
qualities of a good designer. Design straddles many
worlds—philosophical, scientific, as well as creative. In each
world, design, like a potter’s wheel, gives shape as well as
functionality.
About the Author: D. Benjamin is the owner of
iapsales.com LLC - a family business specializing in HVAC products. We
are distributors of
Qmark Heaters,
electric tankless water heaters,
bathroom heaters,
patio heaters, electric heaters,
portable air
conditioners & electric towel warmers. Shop on line at
www.heateroutlet.com for these great home improvement products.
Iapsales.com LLC was established in 2003 and is the sister company to
Innovative Air Products located in historical Exeter, NH. We are a 2nd
generation manufacturers’ rep firm dedicated to providing residential &
commercial heating, ventilation and air-conditioning equipment. We offer
a great selection online at the lowest prices anywhere. We can also be
found on Facebook, Twitter and YouTube